Wardak is a traditional footwear brand that offers high-end leather and suede handcrafted sandals. I was part of the planning, design and execution of a campaign by the name of 'Kahaani' (Narrative), where the unique designs of every sandal were highlighted by attributing human personality traits to each character/sandal. The aim was to create a campaign which resonated with their audience, building a bridge between Wardak's e-commerce store and its potential customers.
