MARKETING: CLSS
CLSS services businesses in Windsor-Essex county. Their primary target audience is local businesses. The products and services they offer are sign fabrication, sign repair, sign installation and LED retrofits.
Time: 8 hours a week
Budget: $40 a month
Marketing Channels: Facebook, Twitter, Instagram, LinkedIn, Google Adwords
Online Software: Hootsuite, Tweetdeck, Audiense, MailChimp, Grammarly
Software: Photoshop, Illustrator, Excel
BRAND AWARENESS
To build brand awareness I feature current projects, major company updates and glimpses into the personal lives of employees,
BRAND ADVOCACY
To promote brand advocacy I would feature our current work and tag our customers in the post whenever possible.
PROMOTE SALES
To promote sales I included a call to action in every post and a link to our website. I also indirectly sell our products and services by using funny burnt out signs.
TRACKING SUCCESS:
I input, analyzed and recorded marketing and sales data in Excel.
