Louise Kennedy is one of Ireland's foremost fashion designers, producing exquisitely crafted womenswear and accessories since 1983. I designed the campaign brochure, lookbook, invitations, e-vites and other promotional and branding items for Louise’s 2020 Spring launch and customer events. Contrasting sharply with previous campaigns, the shoot took place within the of Capital Dock in the Dublin docklands, with the design of the campaign brochures inviting a style that sought to express the modish urban opulence of the location. As with previous editions, the brochure was printed on 150g gloss stock with a spot varnished and soft touch laminated 240g cover.
A style lookbook was also created along with invitations to the launch of the new season