Brightspot Market is the largest curated retail concept in Indonesia with record breaking visitors every year. On the 7th edition of the bazaar, Nike Sportswear teamed up with Whiteboard Journal to secure a strong presence among leading local fashion brands by having a booth in one of the most strategic places in the bazaar. Joining forces with a local brand in the biggest anticipated event for young creative was the perfect strategy to directly engage and communicate with the targeted market. A NSW foosball competition was also held to attract visitors and strengthen engagements.
Done as Studio-1212.