During the 2000s, majority of people in Singapore are Windows users and they're afraid to try out or switch to Apple products. Hence, we're tasked to bring awareness to the people. We are commissioned by Apple to launch the first-ever campaign in Singapore. A series of ads are developed over a span of two years. Our campaign idea was to educate people that Apple products and its services are really user-friendly. An iPod or a MacBook doesn't just function independently but they can work seamlessly together.
