Shaping a Conqueror
BRAND IDENTITY, A CASE STUDY SNEAK PEEK.
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Main Role: Creative Director. Field: Telecommunications.
Launching a Mobile Operator : a Context Overview
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In Cameroon, the mobile telephony marketplace is known as very harsh. With three heavyweight competitors deeply rooted in the landscape and portrayed by MTN (from South Africa), Orange (from France) and Nexxtel (from Vietnam), the marketplace welcomes the arrival of another young and dynamic actor. YooMee, which had previously operated as an internet service provider teamed up with Camtel (Cameroon Telecom, the incumbent landline operator) to become the first MVNO in Cameroon under the YooMee Mobile brand.
YooMee Mobile — A New Era Has Come
Scope of Work
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• Brand Strategy
• Key Visuals
• Bilingual Brand Messaging
• Stationery System
• Packaging & Starter Kit Design• TV Commercial
Launching YooMee Mobile — Print Materials Sample
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Full case study of this branding project soon available.
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Yoomee Mobile Launching Special Event — © Gauz
Creative Team
Vilevo Symenouh — Art Director
Courtesy of AOS Africa
