JLB is the fictional credit company in the Channel 4 series 'Peep Show' that
Mark Corrigan works for. JLB's primary employees are Mark Corrigan, Sophie Chapman and Jeff Heaney. 

The old logo is very of it's time (2000's) and dated. The concept of the new logo and brand is to keep the same corporate and serious business feel, creating a brand with a cleaner and more modern look with a pop of bright green.