Big Red Orchard is a family-owned Michigan apple orchard with a relatively new (hard) ciderhouse. They came to Driven looking for a brand refresh and packaging for their hard ciders. Because Big Red’s produce are proudly made by hand from the land, I wanted their new branding and packaging to feel as farm fresh as their juicy apples. The result is a concept that visualizes Big Red’s core: hand-crafted goodness from farm to glass.