Client: Citroën Slovakia
Campaign: Citroën at home in comfort
Agency: Istropolitana Ogilvy
Year: 2020
During the corona crisis, we directed people through an online campaign
(Citroën at home in comfort) for more online sales.
With the campaign, we encouraged people to order a comfortable car at home in comfort.
Comfort was a basic message during corona quarantine,
who combined comfort at home when people choosing a car through online sales and comfort in Citroën cars.
Logo of campaign
Philosophie of Logo construction
Chair (symbol on comfort at home) + Citroën (symbol of comfort car) = Citroën at home in comfort
Color Variation of Logo design
Key visual
Headline: Choose your Citroën at home in comfort
Subheadline: Stock cars immediately available for purchase through online sales on skladoveauta.citroen.sk
Banners
