Illustrative representation of characters in identification should apply in a thoughtful way. The features of personalized identification in the perspective of overall branding can consequently narrow down the target group. 

After reviewing the brief received from the client, we presented a rebranding proposal for the existing logo of the foundation. A cartoon character logo, basic mark book and material designs were created to support the successful implementation of brand identity building.

PATE MEDIA
Case studies: brand identities, key visual, visual identification, logo rebrand