Remix Biscuits

Remix biscuits is collaborative branding concept in response to a competition brief to disrupt a supermarket category. As a group we found the current biscuit market to be very traditional with new biscuit brands lacking new innovative ideas and experimentation, leaving a gap in the market for a biscuit brand that is fun and refreshing. 

Incorperating the musical idea of remixing into the biscuit world we combined traditional biscuits with unique flavours, to create a funky and fun experience. Remix focuses on bringing the new and old together, showing this through colour schemes, collages, music taste and the actual biscuits itself the brand the competition, of course because... who doesn’t love music?!