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FIBA 3x3 World Tour

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Client: FibaĀ 3x3
Creative Production Studio:Ā Bloomdesign


The FIBA 3x3 World Tour is the highest professional 3x3 basketball competition in the world.Ā Exciting, urban and innovative, 3Ɨ3 is inspired by several forms of streetball played worldwide and is considered the worldā€™s number one urban team sport.

For the last 8 years, I have contributed to build the Branding for the annual FIBA 3x3 World Tour Events.ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹
Demand has steadily built for the World Tour since it started in 2012 and the pinnacle of the menā€™s game soared to record heights in 2023. There were a staggering 18 events played from late April through to the recently concludedĀ Jeddah Final.

The pro circuit also stretched six months with 23 Challengers played almost weekly in destinations all over the planet to underline 3Ɨ3ā€™s global appeal.Ā Overall it was a 47% increase in events from the previous year and you just know 2024 will be even bigger and better for the menā€™s pro circuit.

Once again, we have collaborated withĀ FIBAĀ for the development of all the branding for all the World Tour Events this season.ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹

TheĀ 2019Ā FIBA 3Ɨ3 World TourĀ was the 8th season of the FIBA 3Ɨ3 World Tour. TwelveĀ Master tournamentsĀ were held in twelveĀ different cities in twelve different countries.Ā The Final was held in Utsunomiya, Japan.ā€‹ā€‹ā€‹

Digital impact:
People reached: 11.8MĀ |Ā Views: 4.4MĀ |Ā Interactions: 267K


Client: FibaĀ 3x3
Creative Production Studio:Ā Bloomdesign
Digital Artists:Ā Xavier JuliĆ , Elizabeth Xospa


FIBA 3x3 World Tour
Published:

FIBA 3x3 World Tour

Published: