Design Project : Premium Nanyang Style Menu

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Nanyang Style :

The Chinese phrase 'nanyang' “南洋”, meaning south seas, stirred visions of tropical paradise. In the mid-20th century, a group of Chinese immigrants founded the Nanyang Style of art in Southeast Asia when they portrayed the rural scenes of Bali. The primary medium of Nanyang Style is Chinese ink and colour, or oil on canvas. A simple use of colours and lines is similar to those of post-Impressionists, such as Vincent van Gogh. The art style reflects the universal culture of migrants, who in this case adapted to and accepted a new mix of Western, Chinese and indigenous beliefs and practices.

Project Background :

Client wish to reposition the customer's impression on his café, from a modern café into a traditional Nanyang style café. The design requires highlight on traditional Nanyang style, with tiffany green and gold brown as the main colour.

Participation in the menu shooting process ease the design process which allow effective communication with the photographer to get the desired result. Discussion was made on the photo ratio (1:1, 4:3, 16:9), way of presentation (portrait, landscape) as well as shooting mode (mood shot, top view).