The Project - MUV
Urban street-wear clothing brand for man and woman
The Client - BUC Bucharest Urban Clothes
B.U.C. is a Romanian urban clothes company based in Bucharest, Romania. Minimalist and elegant brand, innovating with bold clothes and accessories that carry it's essence.
The Objective
A personal exploration project on the idea of urban. How certain things, shades and textures can bring up a feeling of cool urbanistic style.
A personal exploration project on the idea of urban. How certain things, shades and textures can bring up a feeling of cool urbanistic style.
MUV® also carries a mysterious and exclusive essence. Its products are always dark with white, or bold true red with white or black and it's customers are looking exclusiv.
Exclusivity, minimalism, elegance and boldness.
CONCEPT
