BusConnects, a division of the National Transport Authority, launched their second round of public consultation for the Core Bus Corridor Project with an expansive through the line campaign created by TBWA\Dublin. 

The campaign visuals, by Watermark Creative, feature an intricate representation of Dublin city as a Rubik’s cube being solved thanks to the collaborative efforts of the public and BusConnects. Online the Rubik’s cube visual really comes into its own with beautifully constructed animations that explain elements of the Bus Corridor Project such as Signal Controlled Priority and Bus Gates.

Client: National Transport Authority/ TBWA Dublin 

Lead 3D artist & Animator: Courtney Hopkinson 

Producer & Art Direction: David Way 

Contributors: Miguel Gonzalez @kayapacs (3D modelling) 

Cameron Gough @dirtypuppet (Animation) 

TBWA\Dublin 

Eibhin McLoughlin, Account Director 

Alana Ryan, Account Executive 

Mikey Ryan, Art Director 

Blaise Hoban, Copywriter 

Amy Tumelty, Social Media & Content Specialist 

Sarah Collins, Assistant Producer