G2 is innovative and always trying to entertain but still professionals, appealing to both young and mature audiences through humor and hard work, never too serious, but neither joking too much.
From this description I elaborated a new graphic look that inspires innovation, hard work, and boldness, so I established a base design that can be developed for any use the brand may need
Each game has a different color associated to it, some of them depend on the tournament the team is comepeting in, as well as using in game models or player pictures.
Overall we achieve a sense of consistency while keeping the brand fresh.
Non official project.
