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The Idea Media Markt Germany reached 1.000.000 Facebook-Fans. Each Fan has the chance to become a millionaire - cent millionaire. They just have … Read More
The Idea Media Markt Germany reached 1.000.000 Facebook-Fans. Each Fan has the chance to become a millionaire - cent millionaire. They just have to answer the question "How many moneytrucks do you need to transport the 1.000.000 cent?". The result About 60,000 people attended in about 4 Weeks. The campaign gets over 150.000 likes overall. It has been published several times in the press and gets "Creation of the Week" (07/13) Read Less
Published:
 
 
1 million Facebook fans and Media Markt thanked them with 1 million cent.
The winner came from a very small town called Saßmicke. Not only Saßmicke
talked about the #Moneytrucks also the social web.
 
So a trivial cash prize became a story worth 6 weeks of content, 70.000 new fans, 60.000 participants, more than 58.000 likes and germany's Facebook campaign of 2013.
 
 
 
 
Head of Creation
Matthias Storath
 
Creative Direction
Bent Kroggel, Daniela Schmidt
 
Art Direction
Hendrik Frey, Serge Blechschmidt, Thomas Koch
 
Text
Lisa Reissner, Michael Buss, Sebastian Wolf, Christian Urbanski