Brand Vision: Juices that are good for people and the planet
Community initiative that supports the NHS workers by making and delivering juices that are good for people and the planet. The identity system had to be simple to apply and have a friendly, local feel. The JuiceBox logo has been designed to complement the Made in Hackney logo. The logo is inspired by the bottles the juices are delivered in. Juice labels indicate the different types of juices available. Their shape is based on the curved corners of the bottle in the Juice Box logo.
