Constant transition and re-invention is one of Florence's most inspiring characteristics. These attributes along with the more well-known beauty and history puts Florence in the perfect spot to become Europe's hub for contemporary and modern art.

While Rome and Paris focus on their historical strength as Europe's cultural centers, Florence is poised to step into the role of being Europe's top city for 21st century artists with 21st century ideas. This focus will make Florence it's own unique destination rather than just being Italy's other city to visit.