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Artelac - brand visuals refresh
Artelac - brand visuals refresh  

Client: Bausch & Lomb
Agency: Clipatize

Bausch & Lomb is a leading producer of contact lenses and solutions. We were challenged to come up
with a creative idea and key visual to communicate the value proposition of their well-known product
Artelac Advanced indicated for dry eyes and usually referred to as artificial tears.

Although Artelac is a popular product of Bausch & Lomb, the visuals used in product communication were outdated and no longer resonated with the target audience. This was when the client approached us with a task to refresh the Artelac brand assets.

Dry eye is a common problem in the Middle East. Due to the climate and constant exposure to A/C, the target audience is very broad. Thus, the new key visual is rather neutral but pleasant, modern, and fresh. The key visual was planned to be used for an e-detailing campaign, product brochure, banners for events and conferences.





CREDITS:
Account Manager: Olga Vazhnichaia
Creative Director: Jan Kuczyński
Design/Illustrations: Małgorzata Kuczyńska, Rafał Głażewski

Strategy: Weronika Narożniak 



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Artelac - brand visuals refresh
5
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Published:

Artelac - brand visuals refresh

Artelac is a popular product of Bausch & Lomb, the visuals used in product communication were outdated and no longer resonated with the target au Read More
5
117
1
Published: