On 20th April 2006, Marc Ecko, graffiti artist and founder of the Ecko fashion apparel pulled off a viral stunt: a film of himself and his crew spray painting the Air Force One with the words: Still Free. It was one big hoax. But on 9th May 2013: HuffingtonPost broke the news that the real Air Force One Presidential Aircraft was up for bid. http://www.huffingtonpost.com/2013/05/09/air-force-one-for-sale_n_3247551.html
Therefore, we seized this rare opportunity and came up with this concept: what if Ecko buys Air Force One and uses it to launch a sales promotion with an ironic double entendre?
