BizApps company creates software for business management. They spotted demand for affordable management accounting services for medium-sized businesses and decided to develop a new product. 

Our goal was to brand this new service that would allow businesses to do management accounting online like SAP but would cost a lot less. We created a user-friendly service brand that could be easily implemented and used and called it Galochka.

Galochka could be your assistant’s name and is also translated as “check mark” that you put next to a completed task. The brand name united human-oriented approach and simplicity with business and paperwork. Galochka is a friendly and professional service that would help you with management accounting and acts like a full-time employee of your company.

Brand’s visual identity is based on charts and diagrams as the main means of data representation in accounting. Galochka as the brand mascot is created using elements of a circular diagram and serves as the main element of visual identity.

The same diagram provided the basis for additional graphics. It’s simplicity and flexibility allows to create dynamic and scalable layouts for web banners and social media as main channels for communication with brand’s audience. 

Galochka the bird can be integrated in corporate merch to help establish emotional connection between employees and clients. 

We meticulously described this new visual identity in the brand guide to help our client with design support of the new brand. 

Project team

Pavel Nesterenko, Client Director, Producer

Darya Bizyaeva, Producer

Andrey Zhaglin, Art Director

Mariya Pechkurenko, Senior Designer

Anna Volkova, Designer

Roman Urban, Brand Name and Copywrite

Olga Barkova, Senior Strategist

Valeriya Kadina, Senior Strategist

Ekaterina Palshina, Head of Strategy