A Facebook Calibra copycat...five years a bit too early! 
 
 
SYNOPSIS
 
The aim was to conceptualize and design an open-source, blockchain-based digital ecosystem to provide reputable financial services to those in need.
 
This social support platform included:
 
• A crypto wallet
• The Triskelion, a cryptocurrency backed by a basket of low-volatility cryptocurrencies
• A reputation management system (to help the unbanked to generate a public record)
• Gamified social mechanics, to encourage self-development and professional growth in users
• A digital distribution platform, open to the developer community
 
The project raised $1.8 million from the Inter-American Development Bank in 2018.
 
 
BACKSTORY
 
In 2014, there were two billion humans outside the financial system, and SystemaD's team aimed to bring a solution to this problem.
 
 
METHODOLOGY
 
• Prototyping
• Personas
• UX design
• Interviews
• Journey mapping
• Service mapping
• Card sorting
• Business strategy
• Product strategy
• User research
 
 
DELIVERABLES
 
Reports, user flows, conceptual maps and a low-fidelity prototype meant for user testing. 

Digital ecosystem concept

Three main engines were set to structure and rule the ecosystem, in a very similar way to the Libra model proposed by Facebook:

a) Reputation Management

For those who lack banking services, the crucial problem was demonstrating their past good history to customers and employers. Usually, prejudice takes over and they get discarded as an option with no additional research.

This tool enables users to establish a track record via missions. These then are reflected in the platform and serves as a dossier that others can view when determining to approve the user.

b) Wealth and Economics

A built-in economic system allows users to make transactions, save, obtain credit, and invest through the Triskelion cryptocurrency.

Financial fees are minimal and serve to sustain the platform operation. 

The Triskelion was backed by a basket of different stable cryptocurrencies.

c) Artificial Intelligence

We planned for the platform to become an optimal interplay between humans and machines. By teaming the two up, we aimed to amplify human performance.

This was the secret component behind the missions and rewards, where the AI recommended pathways for the user to become a better version of himself.

User flow

Roles and activities map

This map was the end result of a series of remote design workshops that I’ve led. With results, we could effectively translate the team’s concept into an actual digital platform.

User menu

Given the app’s gamified nature, the user menu was a critical part of the design.

STATS DASHBOARD

It included a dashboard with the most important indicators: experience level, experience points, and cryptocurrency holdings.

NAVIGATION MENU

The second item in the menu is Missions—a type of behavioral support technology—which I created to encourage people to do certain tasks in exchange for experience money and/or points.

Some of those missions included:

• Take online or offline courses.
• Assist to local group meetings.
• Help other members of the community.

The second segment of the menu is Groups, a tool that allowed users to join efforts in certain missions.

The third part of the menu included direct access to other apps in the ecosystem, like the crypto wallet.

User feed

The feed provided an easy way to stay on top of what has happened and what’s coming next. 

In the top card you can see how a transaction between peers is shown. 

Below, we can appreciate the same card format used to show the result of a successful mission.

Detail of Ecosystem Concept