Trulifi is Signify's LiFi technology brand.
A step up to what WIFi can provide with radio waves, LiFi is high-speed wireless connection by lightwaves. As a brand it was designed to be close to Signify's brand with the objective to be applied to small canvas and touch-points such as products or displays. When designed it was super important to create that balance of brand recognition and to be sufficiently informative as a graphic element.
