Client: TATA Genuine Parts

Medium: Videos

Brief: TATA Genuine Parts introduced a new skill-based competition for their Relationship Managers (Dealer Sales Representatives & Mechanic Sales Representatives) called Skill Hunt. 

This competition was introduced in a bid to sharpen the knowledge and skill set of the Relationship Managers. Conducted across 3 levels, these videos starred a central character and his journey through the competition, clearly explaining the format, levels and outcome of the competition.