A mobile advertising truck ad campaign and strategy that I came up with. It drove around the Los Angeles Film Festival as well as all over LA, and Hollywood studio locations to catch some attention.
Reception to the truck was overwhelmingly positive. Many people commented and took photos with the stunning imagery.
The campaign's goal was to attract local attention in our home operating area of Los Angeles. To increase awareness of our school in Hollywood with eye-catching graphics and a large, simple slogan that would be sure to relate to the masses.
The campaign was a success in achieving this through an increase in walk-in tours and word-of-mouth spreading of photos of the truck through social media outlets suche as Twitter, Facebook and blogs.
