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    A print, interactive and ambient campaign for Fedrigoni paper , raising awareness and promoting the range and quality of their paper.
Website visitors are able to create their own tree selecting different Fedrigoni papers. They are then able to plant it in the virtual Fedrigoni forest on the website. 
Companies who use Fedrigoni paper are also invited to take part in the campaign , by creating different trees representing their brand with Fedrigoni paper. These will then appear as ambient installations around different areas of London, associating these top brands with beautiful creations, and acting as promotion for both Fedrigoni and the brand.