To introduce the McDonald's Cheese Festival we created a full 360 campaign starting with a fun radio ad featuring their special "Double Jalapeno Cheese Melt Burger", followed by tasty-looking outdoor visuals, several social media assets and an in-store activation.

RADIO: Introducing "Double Jalapeno Cheese Melt Burger"

OUTDOOR + PRINT: Key Visual - Cheese Festival Promo

YOUTUBE 6' BUMPER

ACTIVATION PR: In-store