Pulse
Pulse is a new not-for-profit organisation created to promote pulses as an alternative protein source as part of progressive modern diet. To avoid the climate disaster Western Countries need to cut the consumption of beef by 90% and eat five times as many pulses. Pulse is a collective of journalists, photographers, food stylists, filmmakers and graphic designers, who have come together, all of them working for free, in an attempt to start raising public awareness about the role of animal husbandry in the current climate disaster.
Brand Vision: planet, pots and people
Pulse stands for the planet, pots and people. The identity is built around reducing the stigma that pulses are boring and presenting them as fun and tasty. The colour palette and different shapes reflect the variety of pulses.
