The brief:
A freelance photographer wanted to update the logotype so that it could
be used on websites, business cards, in ads and as tags on portfolio photos.
Result:
This specific blue color is a mix of hot and cold. It is a warmer blue and it represents Hulth
as a friendly but professional photographer. The symbol of the logo is an ambigram,
it can be turned upside down and still look the same.
If you look closely, you can also see that the squares say HULTH.
The original logo
The logo can be turned upside down and still look the same.
