Unalome Coffee
Art Direction | Creative Direction | Branding | Packaging Design
Located in Brebes, Indonesia, Unalome Coffee serves delicious handcrafted specialty coffee. They specialized in manual brewing coffee, using V60 and other manual brewing methods, utilizing a broad variety of beans from local farms. They also provide a warm and cozy environment for consumers to enjoy their coffee while meeting and hanging out together.
Septyan Pratama, Indonesia, July 2020.
In Buddhist tradition, Unalome is a symbol that depicts the path to enlightenment. There are several types of Unalome, one of which is Unalome lotus. The lotus flower represents overcoming adversity on the path to perfection, perfectly merging the meaning of the Unalome itself.
The Logo
A Journey to Perfection
The logo symbol was inspired by the terms "unalome" and "lotus," where unalome implies a journey and lotus represents overcoming adversity to achieve perfection.
The symbol portrays the process of preparing coffee with V60, beginning with pouring water through the V60 using a coffee kettle and finishing with a lotus blossom, which represents the perfection in a cup of coffee. The form of lotus buds holds all of the pieces together, emphasizing the idea of a journey.
The symbol portrays the process of preparing coffee with V60, beginning with pouring water through the V60 using a coffee kettle and finishing with a lotus blossom, which represents the perfection in a cup of coffee. The form of lotus buds holds all of the pieces together, emphasizing the idea of a journey.
Client: UNALOME
Year: 2020
Industry: Food & Beverage
Brand Location: Brebes, Tegal, Indonesia
Brand Location: Brebes, Tegal, Indonesia
Brand Designer: Septyan Pratama
