CHALLENGE
Maybelline Indonesia was launching a new brow pencil that is really easy to use.
Our task was to convince women about the very ease of the product, while competitors also claiming the same.
STRATEGY
Convince women by making men, who are unexperienced with brow-making, prove the easiness of the product.
SOLUTION
My Boyfriend Does My Brow: Basic Brow Pencil VS Maybelline Fashion Brow Duo Shaper #BrowItEasy
A social experiment that shows men proving that Maybelline Fashion Brow Duo Shaper is really easy to use (compared to competitors’ basic brow pencils), by doing their girlfriends’ brows.
