Low Carbon Living - strategies:

I had the opportunity to work in this project when I was doing my master's degree in Design Innovation at Maynooth University (2019) for the course visual concepts. The idea was to create strategies that make peoples change their mindset related to low carbon living. How ESB can make people change habits to improve the environment. 
Here, I created different tactics to approach closer to the target audience, showing accurate content. However, the core of the strategy was based on actions; when we celebrate and promote a low carbon living work, each person gets a reward; that is the motivation for continuously doing it until it becomes a habit.