Kolej na rower
“Kolej na rower” is the initiative of Nowa Sól County with regard to regional tourism. Two bike routes (18 and 30 kilometres) were built in place of old rail road tracks. Bicycle riders using them have the opportunity to admire the picturesque landscapes of Baruck-Głogów post-glacial valley, where the routes are located.
Within the tender organised by the Nowa Sól County, we proposed a visual identification system for the “Kolej na rower” programme being developed. There are two aspects of identification sources – a bicycle and a train. Parts of these means of transportation inspired the ideas for the logo and the signet. It is also a symbolic reference to the rail roads, upon which the bike routes were built.
In the graphical presentation, the bicycle frame was modelled after the buffer stop – the most pronounced part of old distinctive drafts of trains. This element adds a sense of movement and dynamism. The wheels are a reference to both the bicycle (spoked wheels), as well as the train, thus reinforcing the relationship between the creation and the programe name.
The seat colour and a fragment of typography refer to the green aspect of this mode of transport. The programme and representatives of Nowa Sól County are promoting these eco-friendly and environmental attitudes. The gradient present in the creation additionally reinforces the symbolism of development and movement.
The project will not be implemented.