Sting is a new hybrid drink that brings the spark of energy and the fun of a carbonated soft drink together.
Challenge:
Introduce Sting to a new market of consumers who never tried energy drinks before due to the perception that they are expensive. Also challenge the energy drinker to try sting and experience the positive energy and different flavors as opposed to your usual energy drink taste.
Idea:
A "stinger" is a person who spreads positive energy all around making the surroundings work for his/her benefit. It gives the consumer a sense of freedom and expression. When a person drinks sting, the positive energy makes things work to his/her advantage. The guy impreses the girl, rides the bike, gets into the club with no hustle, becomes the DJ and is in control of giving everybody a good time. Sting...Do your thing!
A "stinger" is a person who spreads positive energy all around making the surroundings work for his/her benefit. It gives the consumer a sense of freedom and expression. When a person drinks sting, the positive energy makes things work to his/her advantage. The guy impreses the girl, rides the bike, gets into the club with no hustle, becomes the DJ and is in control of giving everybody a good time. Sting...Do your thing!
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