Oxford University - Saïd Business School
We worked with one of the most famous and prestigious universities in the world, the University of Oxford, to bring the attention to a new project of re-development of the old Power Station transforming it into a new part of the Saïd Business School.
We successfully delivered a coffee table book that aims to celebrate the potential of the building, merging the modernity with heritage. The large size of the book helps to emphasize the importance and scale of the development.
The new heritage
As part of this, we looked to create a logo that reflects the identity of the project, inspired by the fascinating mechanism of the Power Station.
Printed on a smooth thicker uncoated paper and impressed with a copper hot foil on the cover, the book hustles a luxury and precious identity.
Architectural elements of the construction distinguish the design of the book, the bricks wall becomes part of the design used on the internal pages printed on a translucent paper to ensure impressive transparency.