粽情粽意 - 端午粽礼
Client _ 熹茗茶业 | Director _ 阿达 | Designer _ 阿法 | Planning _ 文莲 | Illustrator _ 珊瑚 | Photographer _ 训楷 | Time To Market：2020
Chinese are traditional and nostalgic, they also pay attention to tradition code of conduct. So in each memorable day, people will remember it with speial deeds, such as Dragon Boat Festival, Mid-Autumn Festival, and Spring Festival.
The Dragon Boat Festival in my memory, eating zongzi, drinking realgar wine, washing herbal water, wearing perfume sachets, dragon boat racing, friends and relatives greeting each other "ankang", has become the inherent ritual feeling of the Dragon Boat Festival. At present, the traditional customs in the slowly simplified, but people still do not reduce the affection, boxing festival calendar year can be seen.
The original intention of Xi Ming Tea Industry's 2020 Dragon Boat Festival is to spread the connotation of traditional festivals and help people express their feelings with more courtesy and connotation.
Pay attention to see the heart, courtesy light meaning rice dumplings. Compared with other boxing festivals, it shows its Confucianist genes in literary details: book-shaped boxes, song style prints, ancient books typesetting, literati seals, Dragon Boat Race with super symbols at The Dragon Boat Festival, green zongzi... The tacit symbiosis between visual elements makes this gift not only delicately express the connotation of "zhu Zi's descendants, a tea-making family", but also quietly reach the visual highland of the customer group.