Bold and Balance
Branding myself, 2020

To me, being bold is not being aggressive or very crowded and fancy. Being bold starts with the ground that I am con dent in my own presence and my works’ presence. My own value is achieved and found by having a balanced aesthetic, balanced attitude in working and a balanced working style with clients.

Grey is the colour of presence. Not as aggressive as black, not as absence as white, instead having its unique presence.
With a merged cultural background of the west and east as a designer, a nice mix of the nordic minimalism and a Japanese pocket design which is originally suit for vertical scripts are chosen for the envelop.
Bold and Balanced
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Michelle Kason

Bold and Balanced

1
65
0
Published: