Bold and Balance
Branding myself, 2020
To me, being bold is not being aggressive or very crowded and fancy. Being bold starts with the ground that I am con dent in my own presence and my works’ presence. My own value is achieved and found by having a balanced aesthetic, balanced attitude in working and a balanced working style with clients.
Grey is the colour of presence. Not as aggressive as black, not as absence as white, instead having its unique presence.
With a merged cultural background of the west and east as a designer, a nice mix of the nordic minimalism and a Japanese pocket design which is originally suit for vertical scripts are chosen for the envelop.
