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Daarzel - Branding and Packaging

Ambriona Cacao Blends Pvt. Ltd. is a premium grade chocolate manufacturing brand offering a range of luxury chocolates made form the finest cacao and globally sourced gourmet ingredients. Under their main umbrella brand there are two chocolate sub brands - Ambriona and Daarzel.

Daarzel chocolates target a mass audience with their unique branding and packaging design. 
For the logo, we aimed for a distinct font along with a logomark inspired from mayan designs with the trademark emphasis on the cacao bean.

The packaging in particular showcases the actual chocolate inside, it's visual appeal and structure as the main concept. Daarzel is known for it's out-of-the-box funky flavours, leading to a more vibrant palette of bright blue, crimson red, hazelnut brown and banana yellow.

Since the chocolate itself has a unique engraved pattern inside, the goal was to highlight that to the customer by putting that design directly into the packaging.

Daarzel - Branding and Packaging
Published:

Daarzel - Branding and Packaging

Published: