In 2012 the seriously creative duo Griepsma & Verwey founded their company: Daily Creations. The time of heartless sales techniques and meaningless advertising campaigns is over! Their mission is to create meaningful experiences with a Dutch touch. Their core values are Experience, Less is More, Dutch Design and Humor.
With those values in mind they designed their own branding and advertising.
The complete branding is designed with the colors black, white and orange (less is more). Why orange? Orange is the color of the Dutch Royal Family. The lineage of the current dynasty -- the House of Oranje-Nassau -- dates back to Willem van Oranje (William of Orange). But while the color orange has royal roots in the Netherlands, today it symbolizes a broader pride in the country and in being Dutch (dutch design).
With the core value "Experience" they challenge themselves to create experience in everything. On the back of the stationery the words "Experience to create" are printed in mirror image, when you hold the stationary against the light, it's readable at the front side of the paper. In doing so even the stionery is an experience.
