The Brief
Brand a unique type of play putty that has a fluffy, sandy texture.
The Solution
This unusual putty has been given the name ‘Sandy Floss’. The name is a play on words for ‘Candy Floss’ which the putty is reminiscent of due to the texture it creates when stretched and the bright, soft appeal it has. The name has been reinforced by British seaside style graphics which also compliments the confectionary style bucket tub it is sold in.
