The Brief
Design branding for Tobar’s metal building kits which communicates the classic, engineering appeal of the toys.
The Solution
Building kits have been around for decades, parents may reminisce on their childhood as they build with their children, the vintage feel of the pack aims to strengthen this idea. The name Junior Engineers Workshop gives a young, aspirational feel to the range. The engineering style paired with the bright colours and bold shapes gives a gender neutral appeal to the kits.
Awards and Comendations:
Junior Engineers Workshop- Construction Toy Category Winner
Rainbow Toy Awards, November 2019.
Judges comments:
“Love the ‘old- style’ packaging, Easy to get into, Easy to get started on your first model.”
“Love the ‘old- style’ packaging, Easy to get into, Easy to get started on your first model.”
Junior Engineers Workshop (Action Bot) - Gold Award
Dad’sNet/The Entertainer, May 2019.
Junior Engineers Workshop (Pocket Sets)- Highly Commended
Dad’s Choice Awards, November 2018.
Junior Engineers Workshop- Highly Commended
Rainbow Toy Awards, November 2018.
