PROGyn, a non-profit organization that advocates and promotes access to health services for Spanish-speaking women, created the MATERR application, designed by experts in prenatal care.
MATERR accompanies women during their pregnancy week after week, guiding them on prenatal care, warning signs, and symptoms that could indicate possible risks or complications in pregnancy.
Aimed at Spanish-speaking women between 16 and 35 years of age, attractive visuals, and a design with orderly and straightforward categories were a priority, offering a positive experience and thus gaining users' trust to communicate more efficiently, friendly, and intuitively.
