The Bridge
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About

FX Networks reached out to us to create the promo toolkit for their new murder investigation thriller "The Bridge." Through in-depth research on … Read More
FX Networks reached out to us to create the promo toolkit for their new murder investigation thriller "The Bridge." Through in-depth research on life and culture in Texas and Mexico border towns, we discovered a world of hauntingly beautiful images. We used heavily treated location based imagery and footage to create a dark, mysterious aesthetic that supports the shows content. Additionally, we choose a monospace typography style to nod to printed documentation that would be commonplace in crime and investigation labs. Overall, the combination of footage, imagery, typography and texture creates a strong visual relationship with the show's narrative while also providing an appropriate vehicle for the show's promotional information. Read Less
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