Salt Lake Bees, It's Better at the Ballpark Campaign
Client: Salt Lake Bees
Agency: Saxton Horne Communications
Design: James Kenison
Photo Manipulation: James Kenison and T.C. de Hoyos
Fan Photography: Eric Östling
Player Photography: Brent Asay
Writing: Kim Smart
Creative Direction: Brian McDonough
Advertising for the 2013 season consisted of two complementary directions.
The Brand Message built around the headline, "It's Better at the Ballpark." Large freeway billboards were designed to emphasize the ballpark experience, showing families at the games.
The Working Message consisted of baseball player imagery and prominent game and event information. This approach was used in smaller "30-sheet" billboards and newspaper ads. Often these pieces were designed to promote specific games that would be followed by fireworks shows.
Both messages share consistent design elements, promoting brand recognition and unity.