Salt Lake Bees: It's Better at the Ballpark
Advertising for this season consisted of two complementary directions.
The brand campaign is built around the headline, "It's Better at the Ballpark." Large freeway billboards were designed to emphasize the ballpark experience, showing families at the games.
The working campaign consisted of baseball player imagery and prominent game and event information. This approach was used in smaller "30-sheet" billboards and newspaper ads. Often these pieces were designed to promote specific games that would be followed by fireworks shows.
Both directions share consistent design elements, promoting brand recognition and unity.
The brand campaign is built around the headline, "It's Better at the Ballpark." Large freeway billboards were designed to emphasize the ballpark experience, showing families at the games.
The working campaign consisted of baseball player imagery and prominent game and event information. This approach was used in smaller "30-sheet" billboards and newspaper ads. Often these pieces were designed to promote specific games that would be followed by fireworks shows.
Both directions share consistent design elements, promoting brand recognition and unity.
Client: Salt Lake Bees | Agency: Saxton Horne Communications
Creative Direction: Brian McDonough | Design: James Kenison
Photo Manipulation: James Kenison and T.C. de Hoyos
Fan Photography: Eric Östling | Player Photography: Brent Asay
Writing: Kim Smart
