Pause
A campaign to promote mindfulness for children.
The Discovery
Hong Kong is a fast-paced city that everyone needs to work very fast. This lifestyle leads to stress and pressure. My project aimed to find a way to promote mindfulness practice to improve the inner peace of Hong Kong people. Books and research reports were read in my secondary research. For primary research, I had joined a meditation event and do some observation. The result is that meditation increases our inner peace.
According to the report of the Organization for Economic Cooperation and Development, the number of antidepressants used by people in wealthy countries has risen sharply in the past decade (Gopi. k, 2016). Many doctors are worried about whether there is a sloppy medication. Another data also shows that in Hong Kong, 4 out of 10 people feel anxious in many times (Celine S, 2008). The fast-paced lifestyle of Hong Kong people lead to stress. Rarely people can get rid of digital devices, and they are over-connected.
The target audience of my project would be primary school students. The main reason is that it is better to learn mindfulness when they are young because children absorb knowledge better in their childhood, to improve their resilience.
The Design Solution
A campaign will be created to cooperate with Caritas Family Crisis Support Centre for primary school students. The name of the campaign is "Pause 休止符 ". Cartoon characters and their stories will be the main visual for the whole campaign. Factors that sculpt children’s way of thinking are found mostly in the environment where they grow up. These include daily events, memorable experiences and peak feelings. Cartoons are one of the daily habits of our children.
Design outcome
In stage1 of the campaign, a talk about mindfulness will be held in primary schools. Introducing what is mindfulness and how to do simple meditation. A short animation introducing the 5 mindfulness characters will be played to arouse the student's interest.
In stage2, a mindfulness calendar will be received as a souvenir in the talk. The calendar can let the student Form the habit of being mindful.
In stage3, short comics with related mindfulness class promotion will be uploaded onto the Facebook of Caritas Family Crisis Support Centre. To remind student mindfulness moment to moment.
