The Imagination Den
Brand Identity
The Imagination Den runs creative play sessions for pre-schoolers with lots of opportunities to get messy, create masterpieces and explore different materials using all their senses. They required a name and brand identity that was educational and stimulating with an appeal to both boys and girls. They wanted to appear professional whilst retaining an element of fun. I ran a workshop with the client to come up with the name, then developed their full identity including logo, colour palette and icons that could be used in a playful away across their marketing comms. The brand identity was then rolled out across the website, twitter, T-shirts, postcards, stickers and posters.
Concept development
Name development
