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The Summer Social (#aidailychallenge branding project)
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With the lemonade label, I wanted to keep it in the theme of bright simplistic shapes and colors. I came up with the name “Lil’ Drip” cause I wanted keep with the young hip hop vibe, and drip is essentially slang for style or more so, jewelry -> so drip -> gold -> lemonade. I made the lemon vector myself. Felt like I wanted to add a little bit of realism so I dropped in the official USDA organic logo from their website. Also kept the branding consistency that I started with the banner in using the same two typefaces (as well as the logo I made for the festival).
Here are my three ice cream flavors mocked up. I went with one regular ice cream, one dairy free, and one sorbet. I included logos such as organic, fair trade, and vegan (on the two vegan ice creams). I kept the stripes and other details off of the lid design to keep it a little more simple. I created a scoop of ice cream vector in the same style as my lemonade logo and kept with the same theme. I kept the "Chocolate" as black, unlike the colors of the other flavors just as another signifier on the dairy free line of the brand. I'm pretty pleased with how they turned out.
For my kombucha branding I wanted to take a slightly different approach than what I have already done, while still keeping stylistic similarities such as colors and typefaces used. I was trying to think of drinking kombucha on a hot summer’s day during this block party event. After thinking of different words that might sound good for a kombucha brand’s name with the previous idea in mind, the word “quench” came to me. I changed the spelling in order to both visually and phonetically alliterate to the word “kombucha” so that my design could be even more cohesive. I created the droplet vector and the squiggle underneath “kwench” with the pen tool, as well as turning the “e” and “n” into a ligature for more flow. I chose the placement of the word “kwench” in order to make it seem more like a graffiti tag over the rest of the label, but placed an orange drop shadow to keep things legible. I sliced the “KOMBUCHA” text and messed with the colors similar to the livestream, which I thought turned out very aesthetically pleasing.
The print ad/poster I wanted to go with more of a typographic style art poster, letting the letterforms be appreciated for their shapes and curves more than anything. I used the shear tool like in the demonstration, combined with a clipping mask in order to get the diagonal shaped pattern in the center of the poster. I kept with the same colors, but left a lot of negative space within the poster, because I envision this as a screen printed poster on good quality paper. I want people that go to the event to get one of these posters and put it up on their wall, not only as a memory of their time at the event, but as a rad piece of art that brightens up their living space. I also came up with a little slogan that I thought sounded good for the event.
For my stickers I kept with the branding; I altered the top middle one because the shape reminded me of a popsicle. I wanted to make them like die cut stickers, so that's why they have that edge around them with no color. The top and right stickers are more in the style of my lemon and ice cream logos, with the heavier outlines, and the left and bottom are more aligned with the shapes and backgrounds. This was a fun little challenge.
Business Cards
Wristbands
The Summer Social (#aidailychallenge branding project)
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The Summer Social (#aidailychallenge branding project)

Branding project for the AI Daily Challenge. I decided to go with a summer block party theme in a local neighborhood with the idea of having ma Read More
124
1.5k
14
Published: