Diamonds are tough, making them the ideal stone for daily wear. But old-school jewelry cleaners don’t appreciate just how filthy our diamonds get and how often they need deep cleaning. Diamonds caked in days, weeks —even months— of grime need special attention you can’t find in a one-size-fits-all product. And trips to the jeweler, murky jars of “jewelry soak” and dubious plug-in baths don’t work for our diamonds or our schedules. That is why we created the juli Diamond Cleaning System, the first-ever sonic brush just for diamonds and designed with one goal in mind: provide our filthiest diamonds with professional-grade cleaning safely, conveniently and quickly, as in under 30 seconds — start to finish.
Creative agency and production: Willa Creative
Producer: Sharlene Park
Art-director: CLAIRE/QUEST
Photographer: Dmitry Bocharov (CTC Creative Studio)
Retouching: BERMUDEZSTUDIO
