My role at New Balance is Lead Creative/Web Designer.  I am responsible for Art/Creative Direction for our brand and international sites as well as project management and approvals/workflows for our design team.  I provide user experience, help with content strategy and maintaining brand guidelines/consistency.  I manage creative and digital assets for our ecommerce platform and ensure we accomplish our design goals for our marketing strategies/campaigns.

 

Websites include:

www.newbalance.com

www.newbalance.co.uk

www.newbalance.com.au

www.newbalance.co.nz